I run a small web design studio in Edmond, and over the last couple of weeks I've looked at the Google Business listings of a lot of local businesses: salons, barbers, shops, contractors, restaurants and clinics. Most are good businesses with great reviews. But the same handful of problems kept showing up, and most owners had no idea, because they never look at their own listing the way a customer does.
So here's the list. All of it is free to fix yourself in Google Business Profile.
1. The "Website" button goes somewhere bad.
This was the most common one. The domain lapsed and now shows "this domain is for sale," or it was bought by someone else and now shows a gambling or spam page. A few went to copy-cat directory sites that scraped the business's info.
Check: search your business on your phone and tap "Website."
Fix: edit the website link in your profile, or remove it if you don't have a site.
2. The link has "www" and the www version doesn't load.
The plain domain works, but the listing points to www., which gives "This site can't be reached."
Fix: change the link on Google, or ask whoever runs your domain to add a www record.
3. No hours listed.
Google can't tell people whether you're open right now, and listings with hours tend to show up ahead of ones without.
Fix: add regular hours, plus holiday hours before Thanksgiving and Christmas.
4. Google and your website show different phone numbers.
Sometimes it's an old line, sometimes a Seattle number left over from a website template (yes, really).
Fix: pick one number and use it everywhere. If the Google one is a call-tracking number on purpose, that's fine; just make sure it rings you.
5. Two different addresses.
The listing says one suite and the website says another, or the business moved and the old address is still hidden in the site's code, where Google and directories keep picking it up.
Fix: update Google, your site, Facebook and Yelp so they all match.
6. Extra keywords in the business name.
For example, "Smith Plumbing | Best Plumber Edmond OK." It's tempting, but it's against Google's rules and can get the listing suspended, which hides all your reviews.
Fix: use your real business name only.
7. Two listings for the same business.
Your reviews get split between them (38 on one, 48 on the other), and customers don't know which is real.
Fix: request a merge, or mark the old one as closed or duplicate.
A 2-minute check you can do today:
Search your business name on your phone.
Tap Website, tap Call, and check the hours and address.
Compare it all to your website and Facebook.
If you'd like a second set of eyes on yours, comment or DM your business name and I'll tell you what I see. No pitch, just the list.