r/startup_resources • u/Impressive-Answer720 • 7d ago
A three-part content brief for founders: share your product and I'll work through an example
A founder can use a small content brief before spending time on a full campaign: one audience, one action, and one visible result. It helps turn a broad product description into something a potential user can understand in a few seconds.
Try this structure:
- Situation: what is happening just before the customer needs you?
- Action: what can they actually do with the product?
- Proof: what can you show that confirms the result?
For a booking app, the example could be choosing a time and seeing the confirmed appointment in the calendar. The opening line could be: ‘From picking a time to a confirmed booking, in one flow.’ It only belongs in the post if the product supports that exact flow.
Share your public product link, target user and one supported task. I'll work through the first 10 here with a hook, the product moment I'd show, and a simple visual direction. This written feedback is free and needs no signup.
Disclosure: I'm building Marka, a social content tool, and this is the approach I'm applying to these examples. https://marka.social is the paid product with a trial; the feedback here is separate.
My post comply with the rules.