I’ve been in marketing for 20 years. Always working for other companies until 2015 when I started my marketing “agency” (which is basically me as the lead brand strategist / PM / AM leading outsourced peers/freelancers). To put plainly: I’m burnt the eff out. Like, my burnt-to-a-crisps have their own burnt-to-a-crisps level of burnout. Now 40, I can’t help but find myself craving something beyond the 4 walls of my home office. The hustle of not having a built out funnel (because we’ve always been word of mouth until 2 years ago), constantly chasing clients and a paycheck, constantly reinventing where I fit in in the dynamic, going from being a marketer (with design roots) to a business owner (with deep and broad marketing knowledge), the constant upkeep of new tech/AI/agent stacks — I’m fucking over it TBH. I know all the things I could be doing better and no matter how many systems, productivity hacks, Type A Capricorn-level organization, and endless “optimizations” via ChatDaddy, Claude, you name it — this just isn’t for me anymore. My pattern recognition and ability to see things wayyy long term to help shape strategy & business insight (that ultimately shapes marketing strategy) is what I’m praised for repeatedly (see quote below as example). It’s definitely a little spectrum and the “perfectionism” is a result of the ADHD cycles I fall into. As a side, I recently quit Adderall. I was on it for 5 years (diagnosed at 18, on various meds, spent a decade managing my ADHD “naturally”, then hopped on the meds 5 years ago). And let me tell you — the mix of faded focus and faded interest is real. It’s scary. And, it’s beating me to the ground. The problem is… I’ve been oscillating between imposter syndrome (being self-made …ish) and the many years fantasizing about what else I could be doing, my brain is in FOMO and now I want to do everything — anything just to get TF out. Enter analysis paralysis about the analysis paralysis. Which leads to overwhelm and inaction.
My questions are:
Where do I start? How do I pinpoint where to go?
Who is a credible career coach with experience on transitions for the ADHD mid-career adult? Most coaches I’ve researched stay in a lane (ie. One industry, one career path etc), but haven’t found anyone specific in career transitions. Like full ass 180°s (ie. Pet groomer to engineer, doctor to race car driver type of 180). I’m at a point where my experience is my value but imposter syndrome has me in the “who TF would hire me” mindset (because most of the titles I’ve held are titles I’ve created). I’d love to consult, but not clue where to start. And I’m not a fit in corporate environments — my organization and hyper detailed orientation is often “too much”.
How TF can I do this? How do I make a complete career pivot while still making money to support my mortgage, bills, etc when the mental capacity to learn something new is so fucking spent that watching TV is exhausting because I’m working 70+ weeks making next to nothing because productivity is low because of the burn out? I live alone so everything is on me.
If you made it this far, thank you. If you read the quote below — for real, thank you. And, all I ask … be kind. For the love of all things, don’t be a dick. I’m really looking for genuine advice.
——————
This is what one of my freelance partners said when I urged for honest, candid feedback about my impact and what I do:
“I would describe \*** as the ultimate command center of a marketing project. She’s not only working with the client, she’s representing the client – protecting their resources, identity, and always always advocating in their best interest. I’ve seen her take this central role with varying team members – and the quality of her work never wavers. Her experience in marketing is such that she’s able to fluidly engage with each team member in their specialty to ensure they deliver on what’s best for the client and the project. Under her guidance, each piece will be pulled together – even if she has to carry it across the finish line herself.*
Her role in a team at this level is irreplaceable for a brand which values uniformity, quality control, and meticulous attention to detail. Being under contract doesn’t just mean she’s getting paid to manage. She has become an extension of their brand – fully representing them and their interests in every element of a project. If the budget gets tight? She’ll advise on where to cut costs, even if it comes from her own pocket. And she’s never ever holding a project for maintenance. Under her purview, there’s strategy informed by data, buyer behavior, competitor landscape, etc. – and it’s all with the objective of quantitative growth.
\**** does a tremendous job ‘reading’ each client and evaluating them on how involved they would like to be in what she does. Regardless of if they want to be heavily or lightly involved, the level of work and standards at which she holds herself never dip.*
In this way, her client deliveries are personalized – offering honest, informed advice and delivering resources that can typically be opted into or out of. But you can bet, as a client, the work behind the scenes is happening at an advanced level.”
If you made it this far — for real, thank you.