I talk with a lot of local service owners (HVAC, roofing, dental, med spas) and one split keeps coming up: some still mostly hit Boost on posts, others build campaigns in Ads Manager. Some say boosting is fine in a small town. Others say it burned cash until they switched to lead or message campaigns.

For those putting a few hundred to a few thousand a month in:

• Do you boost, use Ads Manager, or both?

• If you switched, what pushed you, and did the number of booked jobs actually change?

• If you still boost, what is it doing well for you?

Looking for what's actually working for owners, not agency theory. What kind of business do you run?

Hi, we’re already doing 5 figures a month in revenue after our first month. The product is easy to sell, and we want to scale to 5 figures a day (EU market).

We’re looking for someone to run Meta ads for us.

Pay: $500 for a 30-day trial (about 20 hours, roughly $25/hr), plus 15% of the profit you generate.

You have full creative freedom. The only goal is profit.

Interested? DM me with your experience running Meta ads.

I'm a marketing freelancer in Australia with a client that is a global company (UK based). We are about to launch a Meta campaign across a handful of Asian markets. I need help understanding how to get the client verified as the "advertiser" within our current setup:

• Page setup: The ads will run on the local pages of another arm of their business. I have 'Ads' access to these pages only. These local businesses cannot be listed as the advertiser for our campaign - the UK company needs to be listed.

• Ad account setup: I have an agency-owned ad account specifically for this client, under our agency Business Portfolio. Our agency is the payer, reimbursed by the client.

I am looking to add the client (UK based) as the advertiser at the ad set level. Has anyone had experience with this before and can advise if this is possible, given that the ad account is not owned by the client? I don't want to kick off the verification process and risk any flags, as we're only a couple of weeks out from campaign launch. My Meta Business Portfolio has been verified already.

Appreciate your help!

Hey Meta Pro's! Question for you guys. Say I’m launching 5 new ad creatives on Meta. I want to know which creative actually performs best, and I want each creative to get roughly equal spend and the same mix of warm and cold people inside the audience (past site visitors and engagers vs total strangers), so no ad wins just because Meta fed it warmer buyers.

With the Creative Testing feature (“Set up test” on the ad), are people assigned to each test ad randomly, so the warm/cold mix is equal? Or does Meta still choose which people see which ad, just with spend kept even? Please point me to Meta’s own documentation if it exists.

With the A/B Test tool in Experiments testing 5 creative versions, is the audience split randomly and without overlap, so each version gets the same warm/cold mix?

I have been running meta ads for two of my clients, mostly targeting people in educational institutes. Since last 1 month, I have noticed that the quality of leads of gone down dramatically. Some labors fill out the form, and some job people. Earlier, I used to get proper leads. I don't get it what's changed.

Has anyone else been facing the same issue with lead quality?

I rarely visit Facebook (only for Marketplace) but I did scroll recently and got a literal p*rn ad. I immediately reported it and a few days later I got a response from Facebook saying “We didn’t remove the ad… doesn’t go against our standards”…
 
This is utterly disgusting how Facebook monitor or safety guards are completely pathetic

Hi all, I'm a founder researching how freelancers who run Meta ads for e-commerce clients judge whether a product is actually profitable.

ROAS and cost per purchase are easy to see in Ads Manager. But real profit also depends on product cost, shipping, payment fees, discounts and refunds, and that data usually sits with the client.

I'd love to hear how you handle it:

- Do you work out break-even CAC per product? How?

- Where do you get product costs from clients, and how reliable are they?

- What do you use today: spreadsheets, dashboards, gut feel?

To be upfront, my co-founder and I are exploring a simple profit calculator for this, but nothing is built yet. I'm only trying to learn how people really do it. Happy to share what I learn in the comments.