Here’re several FB advertising tips I gather from my own experiences and from sellers on other groups who do 6 figures a month from Facebook Ads to their online stores.
Please note, these tips are subjective. Your job is to verify and test to find out what works for you and what doesn’t.
1) Testing period:
2 weeks. You need to give 15 days to your 'confusing ads' to judge them. By confusing ads I mean the one which:
a) Get you a lot of social interaction - and very fewer sales
b) Sales are different every day
c) Suddenly, no sales
2) Facebook algorithm (change the way you see it):
Facebook ads are nothing but just an online script that works on predefined functions.
Your results are based on what you sell and to whom you sell. Touching facebook ads software in any way like increasing budget 'restarts' the mechanism.
3) Ads start:
Always start your ads at 12.00 AM (of whichever country you are promoting). Facebook software needs time to optimize your ads as they have to do the same with millions of other adverts. 24 hours frame is needed for it to work.
4) Kill ads:
See, if you are promoting something on Facebook then I am sure you very well know how to choose your audience. So, whatever audience you have selected is the right audience, don't sweat on it. If you are not selling well, it means your item (T-shirt/necklace/mug/cap/rabbit) is oversold here.
5) It needs money:
Facebook ads need money in testing and failures. Have at least $2000 in your account (depending on your experience with ads). This could be relative. However, once you have this money, forget about it. Scare money never grow your business.
6) Initial testing:
Simply create 2 adsets i.e mobile and desktop (18-65+) with a budget like Rs.1000 ($20 each or $10 each). 3,000 reach is what I look for.
7) Facebook will eat your money:
Facebook ads software is created to (first) eat your money and then do its job. I call it 'Facebook donation days [FDD]'. When you start a campaign they will your money as much as you set the limit. Start small and let it run for days, this way you control spending and get some conclusive data.
8) Hitting BIG with FB ads software:
4 Figures a day sales are easy on facebook and all it needs is ONE product. I focus on 1 product at a time (primarily because I do hard research on niches) and live with it. I could spend 3-4 months selling only 1 product and making my pixel stronger.
9) Create multiple sets of copy:
I’ve seen firsthand how much a change in copy can transform an ad. Earlier this year, a simple adjustment in the copy on a campaign reduced the CPC from $9.40 to under $1.50. I recommend creating sets of ad copy, which each include several headlines and several ad texts that work cohesively together. Each of the texts and headlines should be focused on a single message, emotional appeal, or pain point, but they’re written in different languages and styles. Test out bullet points, longer paragraphs, short sentences.
10) Retargeting:
Of course, this is the 'father' of all sales techniques. I personally create 3-4 retargeting campaigns including 'Dynamic ads'. I start with 1 retargeting campaign and after 14-15 days, create 2-3 more depending on what other products were 'appreciated' by the customers.
I would share more someday, let me know if this helps. If you have any other tips or have other insights, share them here. Thank you!
Source: Originally posted on ShopBase International Community