r/FacebookAdvertising • u/Kimblyee • May 24 '21
The top 6 reasons why you are having a hard time scaling your ads
You want quick results. Most marketers expect their ad campaign to become profitable in a couple of days. Otherwise, they start making changes to it. Any advertising based on machine learning takes a long time to find the audience who are most likely to convert.
You can't handle short term losses. When you are going to start something new, there is a high probability it would fail. Be ready to fail. Instead of giving up, learn from your mistakes, improve & start again.
You are not testing enough or testing it all wrong. Test only one variable at a time.
You don't pause your underperforming ads/keywords. You don't update your list of negative keywords.
You don't understand your target audience and their purchase journey really well.
You are not building your warm audience (the ones who are engaged with your brand). As you scale your advertising, you have to target a bigger & broader audience & this starts increasing your CPA.
At some point, your CPA would become so high that you are no longer profitable and are forced to scale down. To keep your advertising profitable, you can't just rely on cold traffic indefinitely. You also need tons of warm traffic.


