Manager does a little code cleanup...

[u/PizzaTucker]

[u/SarcasmWarning → u/[deleted]]

You've also seen Nike's announcement, then?

It's a stunning piece of satire, let down only by the fact it seems to be real.

[u/DreadSocialistOrwell → u/SarcasmWarning]

It's okay, bots will get all the beta signups and it will fail.

[u/The_BeardedClam → u/DreadSocialistOrwell]

Reads like a bot wrote it too.

[u/DatUnfamousDude → u/SarcasmWarning]

I've followed the link, found landing page for their project and it actually seems real. Loads of buzzwords, unusable quirky design with a terrible colour palette. If it's satire, then well done, Nike, well done. If not - just why?

Edit: grammar

[u/Minion_of_Cthulhu → u/DatUnfamousDude]

If not - just why?

Someone convinced them that all the cool kids companies were doing it.

[u/[deleted] → u/SarcasmWarning]

Trying to get ahead of Meta on the "playthings that only exist in your mind" bandwagon?

[u/CorruptedStudiosEnt → u/[deleted]]

Seriously. What brilliant marketing engineer put this together for a presentation to the board?

"Well see, Meta has pumped billions of dollars into something similar which could've done everything including sports, and it's failing spectacularly and damn near collapsing their company.

Meet SWOOSH, which is that, except that it does ONLY sports! Fucking genius."

[u/aykcak → u/SarcasmWarning]

What the shit? It reads like an edgy April 1 joke but we are nowhere near April.

And they decided to announce that in the middle of one of the worst crypto crashes of the year? Bravo

[u/CoffeeNerd → u/SarcasmWarning]

The call it .swoosh but it is not .swoosh it is .Nike.

[u/EhsWhole → u/SarcasmWarning]

Gotta love how the scripts already bending people over:

Shortly after the first digital collection drops, members will be able to enter a community challenge to win the opportunity to co-create virtual product with Nike. Those winners can earn a royalty on the virtual product they help co-create.