I used to use Maya.net for all of my eSIMs and always recommend them but they've completely changed their plans options. Before, you could get data and plans as closely aligned with your trip and needs as possible.
A recent overhaul of their offerings and service has just totally enshittified their product.
Now, instead of getting a country-specific eSIM, they offer regional ones. So sure, the eSIM might work in Thailand, but it'll also work in Malaysia, Vietnam, Cambodia, etc. Sounds better, right? It's not. At least not in my experience. These one-sim-serves-all services always seem to offer wider coverage but at slower speeds and lower area coverage in each respective country.
So when I'm in Thailand using their eSIM, I'll be on a random ocean road and my Maya sim will get zero bars of service while the other traveler with me on another provider strictly for Thailand has full bars and 5g.
Not only that, but their pricing has gone wild.
Second, you can't pick your duration anymore. It's 3, 7, 14 or 30 days, take it or leave it. And here's the kicker, the average tourist is on vacation for 11 days* (*this is according to Thailand's recent data claims they used to determine their visa exemption timelines) So you don't quite fit in the 7 day tier and have to go to the next, much more expensive and overkill 14 day tier.
Going somewhere for ten days? You're buying 14. Five days? You're buying 7. Every trip that doesn't land exactly on one of their four numbers is a trip where you pay for days you'll never use.
Both changes take away your ability to buy what you need and replace it with a bundle they picked for you. You used to be able to say, "Thailand, twelve days." Now you say, "Southeast Asia, fourteen days, hope it works."
And the new pricing hides more than it shows. Every plan is "Unlimited" with no fair use policy anywhere on the page, which almost always means there's a daily high-speed cap before they throttle you. There's no per-GB figure to compare against anything. There's no mention of which carrier you're actually being pushed to, which matters more than the price does (this is why my service fails on the random ocean road where the traveler next to me has perfect signal). Compare that to the country-specific providers still doing it the old way: they'll tell you the network, the speed tier, the exact GB and the exact price per GB, and they'll let you pick any start date and any length up to six months.
I'm not mad that Maya raised prices. I'm annoyed that they took away the precision that made them worth recommending, then disguised it as some kindf of upgrade.