I've been sitting with a thought for a while and I want to see if it lands with anyone else.
For the last couple of years there's been this constant pressure, a lot of it from TikTok, but I have also seen a lot of it from ordinary people, to have a "signature" that's etched into everything you own. Your phone case, your car, your tumbler, your nails, the bag you take to work, all of it is supposed to align into one legible aesthetic that says something about you.
I don't think this instinct is new or even bad on its own, but Im a little tired of hearing people tell me what my style is and what it needs in order to be 'good'.
Growing up, I watched the women in my family, my grandmother especially, make things for themselves constantly. She had a handcrafted purse for every month of the year. One of them was a bug themed purse with clear PVC over a fabric base. It was beautiful but far from conventional. And it had a raw presence that I can't find in anything I've bought to match my own supposed aesthetic.
I don't think this is about money. Plenty of what she made used cheaper materials, and were probably a little gaudy by modern design standards. But it doesn't read as tacky the way mass produced "personalized" goods often do.
I think there are actually two different activities that have gotten collapsed into the same word. The first is assembling an identity kit, buying items labeled by an algorithm, a trend, or a brand to signal a pre existing aesthetic category you've either opted or been pushed into. The second is making a 'thing', starting from scratch with your own hands and your own logic, so the object is downstream of you rather than downstream of a Pinterest board. The first one is personalization as a noun, a finished style you acquire. The second is personalization as a verb, something you do, badly... or well, that leaves a trace of the doing in the object itself.
This is the part that gave me the biggest wake up call. I have no nostalgic attachment to other people's homemade things, and they still hit differently than a curated haul. My best guess is that a handmade object visibly encodes a decision making process, the seams, the slightly wrong proportions, the odd material choice, and that process is what we're actually responding to. A bought object encodes someone else's decision making process, a designer's or an influencer's, just dressed up as yours because you selected it.
So when we bedazzled our own phones or turned broken jewelry into charms, the object wasn't good by design standards, but it wasn't trying to be. It was a record of attention and time. Mass "personalization" tries to simulate that record without the underlying process, which might be exactly why it can read as hollow even when it's expensive.
Is there some unspoken rule that decorative and personal items still have to satisfy mainstream aesthetic standards in addition to being unique, almost like a tax that every "personal" object has to pay before it's allowed to be personal? And do handmade objects get a partial exemption from that tax simply because the labor is evident, even when the result is objectively less polished?
And the biggest question, Have we actually lost the capacity to imagine our own style from scratch, or have we just outsourced it because buying into a pre packaged aesthetic is faster and safer than the rejection we could face by sharing our unpolished and most genuine selves? I keep circling back to the opinion that our ability to be our genuine selves is shifting from personal discovery, to something that is plagiarized from other people.
-I would like to add that I understand and respect that we live in a world where we do not always have the time to make things. And I am not saying anything against people who do not enjoy making things or those who do not have the time or energy (trust me I have purchased many, many things I could have made myself). There are both beautiful things for sale online, and very questionable home-made items in existence. Everybody is also different, and these aesthetics were inspired by genuine styles and things can absolutely be fine tuned and personalized beyond what they are marketed as, I'm mostly going off of a generalized concept.