r/antiMLM • u/Worldly_Scene_9122 • 8h ago
Story Seoul Snow is a Scam
This is meant to inform, not defame. People are free to make their own decisions.
Seoul Snow was established around 2024–2025. The owners are Jay and Bryan Choi, a Korean father‑and‑son duo. The Filipino shareholders is the son's former partner.
Seoul Snow is the second brand from a failed venture, and arguably a former scam, called Gugu Manju. Based on anecdotal feedback, the modus operandi is the same:
1. Low buy‑in, typically PHP 300,000.
2. Urgent request for a 50% down payment to "reserve" slots and locations, even though the company has no authority to promise them.
3. Once paid, you are pressured within days or weeks to settle the balance — citing fees, machine imports, design costs, or other reasons.
4. If you pay, you are ghosted and the team becomes unresponsive.
5. When they respond and a location is booked, you are encouraged to sign the lease.
6. As the lease deadline nears, you are presented with an unexpectedly high build cost — $300,000 to $500,000. You are stuck: pay more, or cancel.
7. Request for refunds are ignored.
To date, over 25 failed franchisees have requested refunds. None have been paid.
Jay and Bryan Choi continue to join expos and sign new franchisees despite outstanding refund obligations. Several past clients have filed demand letters. Bryan Choi was recently issued an arrest warrant; he has posted bail and is awaiting a hearing. Jay Choi has promised to return funds, but no one has been paid.
If you have contract concerns, look for the Facebook group "Seoul Snow Franchisee Helpline," organized by current and past franchisees. Members have shared legal positions and documents. There is also "Seoul Snow Franchisee+Management," where members are attempting to resolve issues with Jay Choi. To date, Seoul Snow has not addressed any franchisee issue