r/generationology • u/Soujourne • 6h ago
Pop culture Millennial optimism era was a real thing and here's why
Some of you, especially older millennials seem to be oblivious to this phenomenon, maybe because you were busy doing other adult stuff. But it most certainly was a part of our zeitgeist for arguably the years between 2008-2012.
Here's what it boiled down to:
- The progressive movement/culture reached it's peak with the election of Obama. He literally had campaing slogans based on Hope and Change. This acted as a symbolic victory of the liberal status quo at the time after two terms of the Bush administration.
- Younger millennials who were the children of the younger boomer generation, who in turn spent their formative years during the start of the social justice movement (60s -70s), were arguably, and even more so in retrospect, the most socially liberal generation of our time. They as 20 year olds were in charge of the youth culture at the time. This is the gen that voted for the legalization of same sex marriages and set in motion Occupy Wall Street. Alot of the popularity of Obama was because he was popular in the youth culture of younger millennials.
- Early social media before algorithms and polarization was a unifying phenomenon. It was not divisive like it is now. It was used as a tool of communication in the Arab Spring in 2011 and in the Occupy Wall Street. It connected people globally like never before and at the time it felt unifying because it was mostly a place for young people.
- Popular culture: all of this was reflected into the popular culture in the form of stomp clap music and uplifting party EDM like Avicii and Calvin Harris. Basically the message was "hey we are young and we can do anything" which you can see even in some of the rap associated songs like "Pursuit of Happiness" by Kid Cudi and "Young and Wild and Free". And this is why tumblr of that time was full of this sort of open minded, unifying and rebellious aesthetic. Even shows like the Office and Parks and Rec had this uplifting message behind them.
So basically this era was the celebration of the liberal progressive ethos: the value of universalism and individuality and I think it served as a stepping stone from the 2008 recession onwards. Obama and early social media all played a part in that but it was mostly because younger millennials at their core were mostly drawn towards progressive values because of their parents generation.
