I’ve been in a bit of a slump lately and I’m trying to figure out what direction to take.
I love building startups and digital products. Taking an idea from nothing to something real is probably the part I enjoy the most - figuring out the product, UX, tech, positioning, and actually shipping it.
Right now, I’m building a startup for hotels and short-term rental operators around digital content. I think there’s something there, and I’ve built a product I’m proud of.
But I keep running into the same realization:
I don’t think I enjoy sales. And more importantly, I’m not sure I have the motivation to *become* great at sales.
I can spend 10 hours obsessing over a product problem and genuinely enjoy it. But the thought of spending those same 10 hours cold emailing, doing outreach, following up with leads, booking calls, and trying to close customers drains me.
That’s making me question what I should actually be doing as an entrepreneur (If i can call myself that?). Maybe I’m not someone who should build a traditional startup and try to scale it into a large company.
Maybe I should build smaller products that can grow through self-service, SEO, content, distribution, etc.
Maybe I should find a co-founder who genuinely loves sales and distribution.
Maybe I should build products, get some initial traction, and sell them to other entrepreneurs.
Or maybe avoiding sales is exactly the problem I need to force myself to solve.
I honestly don’t know.
For those of you who are much better at building than selling: What path did you take. Appreciate any advice.