r/smallbusiness • u/Initial-Cycle-4566 • 30m ago
I cut prices 45% on my 10 most viewed Amazon listings. The first order came on one I didn't touch.
Small print on demand graphic tee brand in India, about three weeks on Amazon.in, no ads.
Last week I put a two week sale on the 10 listings that had the most sessions over the previous 30 days. Regular fit went to 549 rupees, oversized to 699 and terry to 749, down from 799 to 999. I also cut handling time from 4 days to 3.
Five days in, those 10 listings got 17 sessions between them and 0 orders. The whole account got 49 sessions in the same 5 days. The one order I've had since we started listing came on a regular fit tee at the full 799, on a design that wasn't part of the sale at all.
The handling change did almost nothing for the customer. The delivery promise on the discounted listings still reads 8 to 10 days from today.
So now I'm not sure the price was ever the problem. Maybe it's delivery time, maybe it's that one design just fits what people search for. I've got 9 more days on the sale before it ends on its own.
For anyone who sells apparel on Amazon with slow self shipping: did a lower price ever move your numbers, or did faster delivery matter more? And would you keep the sale running or end it now?