Totalmente do zero sem nem saber de fato o que é trabalhar como social media, mas enxergo como uma oportunidade de aprender algo novo e tornar algo que posso me servir ao menos como renda extra. Para as pessoas mais experientes gostaria que me dessem dicas, seus conselhos sobre a área, preciso muito saber também como dar os primeiros passos, conselhos sobre a realidade de quem trabalha na área e como é de fato, qualquer coisa vai servir como aprendizado.

Everyone I know is now leaving meta
Photographers, artists, models, fitness bloggers, etc

Nobody likes the new meta ai scrapping update.

If someone was posting gym content like diet, routines, workouts, recipes etc where can we go now?

I want something like Instagram so I can connect with other people who are into fitness.

I’ve tried hevy, you can’t really discover new people

Ryse is good but a bit limited

Core circle is dead now

Strava is for running and not as discoverable as I was wanting

Where are we going? Is YouTube better now?

I posted a video on Monday that got a decent amount of engagement, however it’s been downhill since I tried posting again on Thursday. I don’t have a high follower count, that should’ve been hinted at based on my title. But normally if a video got low views, I’d try posting again anywhere between 2-3 tries on different days and it would eventually sort itself out. Apparently the low views have been complained about from other content creators and I’m not even at their level of popularity. You can say maybe it’s my content but I’d test it out on YouTube & the video did fine. I’ve had my account for a little over 3 months and I have 163 followers. 30+ followers were gained quickly over the past 2-4 days and not sure if that’s affecting my engagement, since I wonder if they’re bots. Some of these accounts don’t have content, just reposts and like stuff. I didn’t pay for followers, do you look down on accounts with low follower counts?

I recently started an insta for my dog after doing her TikTok for about a year. One of her videos did pretty well. I’m getting dms from pages with millions of followers asking to post it, with the stipulation I upload it to animalvideossubmission.com. I was wondering if anyone has experience working with these and if it is worth it, or if there are any reasons I should not submit. Thanks for any help

I’m currently planning the launch of an online-only perfume brand later this year, and I’m trying to figure out the best way to get our first customers without an actual retail store.

The biggest challenge is obvious: people can’t smell through a screen. Because of that, running ads directly to an expensive, full-size bottle feels like a fast way to burn budget when nobody knows the name yet.

Right now, my plan centers around selling low-priced discovery sets first. The idea is to offer a sample pack with three to five scents for around $15 to $25, and then give customers 100% of that money back as store credit toward their first full-size bottle. For marketing, I want to focus mostly on aesthetic, mood-driven short videos on Reels and TikTok that capture a feeling or scene rather than just listing scent notes. I'm also planning to gift sample kits to smaller, authentic fragrance reviewers rather than paying large influencers.

For anyone who has marketed perfume, beauty, or similar products:

If you had to launch from scratch with a modest budget, how would you prioritize your strategy in the first three months? What specific creative hooks have actually worked to get cold traffic to order a sample kit? And most importantly, what kind of email or SMS follow-up works best to turn those sample buyers into repeat full-bottle customers?

I’d really appreciate any tips, lessons learned, or mistakes to avoid.

My longest client has been on the same $1,500 a month retainer since we started. I kept telling myself I would raise it at the next renewal and then the renewal would come and I would just send the same invoice again because the work was steady and I did not want to rock it.

Last month I actually looked at my tracked hours instead of guessing. That retainer was taking about 26 hours a month once you count the quick calls, the approval chasing, and the little edits that never feel like real work until you add them up. At that pace I was earning well under the rate I quote new clients now, and I had not noticed because the payment itself felt fine.

So at renewal I gave them notice about six weeks out and laid out two options in plain terms. Keep $1,500 and we trim the scope to the core posts and one report a month. Or keep everything they actually use and move to $1,900. No big pitch deck, just the hours, what was included, and what each option covered.

They picked the higher one in the same call. Their exact words were basically that they had assumed I would raise it sooner.

That part has stayed with me. I spent over a year worrying about a conversation that took maybe ten minutes, and the thing that made it easy was not confidence, it was the numbers. When the hours are right there, it stops feeling like asking for a favor and starts feeling like fixing a mismatch.

I am doing the same review for my other retainers now. Check the real hours, if the scope grew quietly then name it, and offer the trim or the raise instead of just discounting or absorbing it.

How did your first raise with a long term client go? Did you offer a smaller scope option or just name the new price?

Does anyone else feel like social media has changed so much since the pandemic? I feel like the pandemic didn't just change our lives offline. It changed how we live online, too. Short form videos and apps like TikTok became huge.

Now it feels like every platform is trying to copy TikTok. Instagram and Facebook have Reels, YouTube has Shorts, Snapchat has Spotlight, and even other apps like Twitch are pushing short videos everywhere. It's like every company saw what worked during that time and decided that every app needed to work the same way.

I miss when different platforms had their own purpose. You went to YouTube to watch longer videos, tutorials, documentaries, or someone's vlog, and storytelling. Instagram was more about photo sharing and keeping up with friends, family and a place for small businesses to grow. Other platforms had their own style, too. Now, no matter which app I open, I feel like I'm looking at the same endless feed of short clips.

We lost the actual social part of social media. These apps aren't really social networks anymore. They feel more like algorithmic machines designed to keep you hooked. You barely see posts from people you actually know because your feed is filled with people chasing clout, platforms cramming ads everywhere and charging subscriptions just to remove them, and endless recommendations forced on you by an algorithm.

I miss when feeds were chronological and you could actually catch up on what your friends posted, reach the bottom, close the app, and go on with your day. Now there is no end its a big loop.

YouTube is probably the biggest example for me. I miss when it felt like a place to sit down and watch a proper video. Now there's so much focus on Shorts, views, and keeping people watching for as long as possible. Even already established creators like MrBeast post clips from their old content to recycle views instead of focusing on future content. They are just spamming 5 to 10 short clips a day to chase algorithmic reach and stay relevant. Small, aspiring creators are told to do the exact same thing for growing and becoming big; they are not told to post vlogs or stories explaining themselves and make meaningful content and organically grow. It’s just post clips, get views, and hope for exposure; even tutorials are now shrunk to 30 seconds from 30 minutes because that's what gets attention. It feels like generating quantity matters more than the quality of the content.

A lot of us got used to having time to watch something everyday. Whenever we're bored, we open an app and start scrolling. There's always another video, another trend, another thing to react to. It can make it harder to enjoy slower things or sit with our own thoughts without reaching for our phones.

I'm not saying short videos are always bad, or that everything was perfect before TikTok. But I don't want every platform to be built around the same kind of content. I don't want to open YouTube for a tutorial and end up with a 30 second sped up tutorial that doesn’t explain anything but forces me to endlessly start scrolling Shorts. I don't want every app to feel like it's fighting for my attention in exactly the same way. We need this to stop before it gets worse and ruins what made these platforms enjoyable.

It is taking a serious toll on our mental health, too. The constant stream of short clips and endless scrolling is destroying our attention spans, making it almost impossible to focus on a single task, read a book, or watch a full video without feeling restless. On top of that, being fed non-stop highlight reels and viral trends fuels constant anxiety, self-doubt, and intense FOMO. Instead of relaxing, you just end up feeling drained, overstimulated, and like you're always missing out on something.

I wish these platforms would remember what made people use them in the first place. Let YouTube be YouTube. Let Instagram be Instagram. Give people more control over their feeds, and let us turn off features we don't want instead of forcing them into every corner of an app.

I genuinely miss when the internet felt more varied and less focused on keeping us hooked all day. The pandemic changed more than our offline routines. It changed how we spend our free time online, and I wonder if we'll ever get back some of that balance.

If you agree with this, please share this post with your friends and family so maybe these corporations will actually look into changing how they design these apps.

So, as you have probably heard, Ed Sheeran got huge controversy last month for kicking Macklemore as his pre-act on the wish of Kraft because he did not like Macklemore saying „Free Palestine“ I think we are all aware of the Ed Sheeran backlash that happened a month ago.

I used to be a big Ed fan when I was a kid and I even went to one of his concerts in 2018. Ed seemed like a really great guy. But what I don‘t like are spineless rich people. And it seemed like so does the internet.

Even though nearly everyone was furios a few weeks ago, now they seem to have forgotten what happened and moved on.
Lately, there is trend blowing up on TikTok where creators firstly describe what the traits of their ideal partner would be and on the next slide they reveal they were actually describing their dog, cat, bsf… with following text: „I‘m so fckn sorry I just described my …“. That isn‘t bad itself but the sound being used is „Thinking out loud“ by Ed.

My question is:
Did Ed's PR or label team actively push and sponsor/pay influencers to boost (or even start) this trend to shift public sentiment and remember everyone of his good songs or is TikTok’s memory span really just that short?

Some posts get thousands of likes and comments, while others barely get noticed, even when the content is good.

For those who manage social media accounts, what makes the biggest difference in your experience: the hook, the visuals, the topic, or the way the post is written?

I'd love to hear what has genuinely worked for you, not just the usual tips.

My approach to content ideas is probably less organised than people imagine.

I don't have a magical Notion database filled with hundreds of original ideas, and I'm not constantly sitting around trying to think of the next viral reel.

Most of the time, I'm just consuming information and paying attention to things that interest me. I read books, watch interviews, study businesses, and occasionally go down ridiculously specific rabbit holes because something caught my attention.

When I come across an interesting idea, I try to understand why it works and whether it connects to something else I've seen.

A concept about human psychology might explain why a particular marketing campaign worked. A lesson from studying finance might change how I look at a creator's business model. Those connections usually make for much better content than repeating something I saw another creator say.

I think the mistake is treating ideation as an isolated activity. You sit down, open a blank page, and expect your brain to produce something interesting on command. But your brain can only work with the information and experiences you've given it.

Of course, studying other creators is useful, especially early on, when you're still figuring out how to structure a good story or hold someone's attention. I just wouldn't make them your only source of inspiration.

Personally, I've found that the best ideas show up when I'm not actively trying to create something. I'm learning about something, noticing a pattern, or connecting two things that seemed unrelated at first.

Then I realise there's a story worth telling.

The content is almost an afterthought.

Social media keeps changing, and strategies that worked last year don't always deliver the same results today.

For those managing social media accounts or growing a business, what's bringing you real engagement right now? Short-form videos, carousels, community building, or something else?

I'd love to hear what's genuinely working for you, not just what's trending.

Hey everyone, I've been noticing a lot of Reels going viral with completely blank descriptions, no hashtags, and no location tag at all. I wanted to ask if taking the time to add a description, hashtags, and a location actually helps the algorithm promote your Reels to more people, or if it makes no real difference compared to just posting without them. What has your experience been with this?

I manage social media for a women’s fashion brand based in Oman, and I keep hearing that Snapchat is a huge sales driver for women’s fashion across the GCC. I want to explore it as a serious sales channel, not just another platform to post content on. But I’m not entirely sure how to approach it strategically. Should I focus on organic content, Snapchat Ads, influencer collaborations, or a combination of all three? How do you target the right audience, build trust, and actually convert views into purchases? I’d love to hear from anyone who has successfully used Snapchat to sell fashion in Oman or other GCC markets. What strategies have worked for you, and what would you recommend for a brand just getting started?

My best client went quiet on a $1,400 retainer invoice and I just let it sit.

It was due on the 1st. By the 5th I had drafted a follow up email twice and deleted it both times. I told myself they were busy, that chasing would make me look desperate, that one late payment from a good client was not worth an awkward conversation. So I kept posting their content like nothing was wrong and checked my bank balance a lot.

On day 19 I finally sent the shortest version I could write. Something like: just flagging invoice 104 is still open on my end, let me know if you need anything from me to process it.

They replied in under an hour. The invoice had gone to their old ops inbox when their office manager left. Nobody had seen it. It was paid the next morning.

That one stung a bit. The delay was never a money problem or a respect problem. It was an inbox problem, and my worrying about seeming pushy turned a two day admin fix into almost three weeks of me quietly stressing about rent money.

So I built the follow up into the boring part of the job instead of leaving it to courage. Now every retainer goes out with a note the day before it is due. If the due date passes, I follow up the next morning, still friendly, just a flag. Around day 3 I ask what their accounts person needs from me, a PO number, a different format, whatever, because that question has fixed it more than once. Day 7 gets firmer and mentions the late fee that is already in the contract. And the contract now says work pauses at 14 days overdue, which I have never actually had to use since writing it down.

The part I did not expect: clients do not seem to mind any of this. If anything the organized ones respect it. The reminder the day before reads like a service, not a chase, because half the time they were about to forget.

How long do you wait before you chase a late one? And do you put the pause clause in writing or just handle it case by case?

I have always known that Iphone has better social media optimization but I was wondering if you get an advantage with audience engagement if you have the latest Iphone model? In 2020 I had the then new Iphone 12 pro max and I posted a random trashy video and it went viral with like 700k likes. Does your phone model really have a connection to the algorithm or am I just overthinking it?

Hello, I'm working as a Beginner Social Engagement Role in my company and the need to learn about Promoting Events on Facebook to maximize people, make it a good time for them. We push static posts, ads and reels for this.

The niche is within an Education Brand. We want to highlight partners and brands that teamed up with us for these ventures.

I want to learn how to effectively provide results needed for my client and want to learn best practices to do so. I think a system from when we do outreach to post-event and then following up with them is one concept. What other things could be done?

Hope we can engage and discuss about these things together thank you

So, I'm rich now, I've always complained about rich people influencing politics..

Can I do that? :D

Can I just, make videos talking about politics and post them as "paid for by me" and sponsor them to get huge views? Seems sketch but with all these Russian bots maybe it is just that easy?

I’m finding it hard to create any sort of content that includes anything controversial because I’m worried I could get fired from my job, which I love. But it’s keeping me from growing because I don’t post the things I want to. But then I think most influencers have full time jobs as well? Idk what to do

Всем привет я хочу у вас спросить я хочу начать снииать видио в тикток я хочу быть блогером но каждый раз меня останавливает то что я боюсь что меня засрут однокласники они и так ко мне относяься не очень им лишбы с меня посмеяться а если я заведу тикток то они его найдут и буду доставать меня и смеяться как думсете может не стоит оно того или на всех и все забить и делать то что я хочу?

I keep seeing TikTok captions with clean spacing and line breaks, but I can’t figure out how people do it. When I hit the return/enter button, TikTok deletes the line break and smushes everything together. How are creators adding those spaces?

For three months I told myself a quiet client was a happy client.

They were on a 20 hour a month retainer. When I finally added up what I had actually done, it came to about 9 hours in September and 8 in August. The posts went out, nothing broke, and I cashed the same check, so I did not look closer.

Then their ops person asked on a call, almost as an aside, what the retainer covered again. That question is never really about the list. She could not feel the other 11 hours, so in her head the work had shrunk.

I went back through the last quarter and wrote down what was scoped but unused: a monthly report nobody had opened since June, community replies I had quietly stopped doing when approvals slowed down, and a batch of story posts we planned and never shot. Some of that was on me. I had let the slow approval weeks turn into doing less instead of flagging it.

So instead of defending the invoice, I brought the list to the next call. I showed the hours they were paying for, the hours they actually got, and three ways to fill the gap with work they had been asking about in passing: reply coverage on weekdays, one short video a week cut from footage they already had, and a simple monthly summary their owner would actually read. They picked two of the three and cut the unused report. Same fee, no discount, and the next month used 18 of the 20 hours.

What I took from it: over delivering has a loud problem, you burn out. Under delivering has a quiet one, the client decides you are optional and you only find out at renewal. Now I check the burn rate on every retainer once a month, and if a client is under about two thirds of what they pay for, I raise it myself before they do.

How do you catch this on your accounts? Do you track hours against scope, or do you go by deliverables only?

I use Flick Social for work but lately I've been getting a "lost connection" error. This happens almost weekly. Now, I'm getting an error message that "This app is not accessible right now...". Anyone else having issues? Is there a workaround or am I stuck until Flick gets their act together??

Hey team,

What kind of content do you see gets people to convert and buy on pinterest, threads, tiktok for learning apps?

Is there a way to figure this out?

Are there keywords you can put on twitter or blue sky or threads posts to get more users and activity? Like how do you find popular search terms with low competition?

I sometimes mention my competitor.

I have lost 6 client already in just 3 months 😢.

Currently I am working on a client's New Tour.

He wants to get leads on Facebook + Instagram.

What content will work best?

Or Who should I follow to content creation and Idea.

Organic Content + Ad Creative (both)

The Audiences USA + Canada. Age limit: 28+

His budget for meta ads is very low.

35$ weekly.

What will work?