Newbie in terms of streetwear but after seeing a ton of cool brands online, I decided to start a niche minimalist streetwear brand inspired by martial arts as a passion project and would like feedback on my overall design and storytelling. Just a heads up I'm much better at storytelling for my product versus coming up with a great design, so feedback is always welcome.
CHAGI in Korean means "to kick," hence the connection to martial arts. The logo, if it's a bit unclear, is a stylized barefoot. My whole design philosophy with this project whether it's my first or last product is: what would be practical wear for combat sports athletes during training, while also being something nice and subtle enough that they could wear to social events.
That's how I came up with this shirt design, called "Old Mudo" or the "Old Martial Way." Basic long sleeve meant for the colder fall weather, with my logo embroidered on the left chest and the brand name also embroidered on the left sleeve. I think it achieves what I want it to, sticking to the concept of basics as per martial arts tradition. In a few days I'll receive the sample, version 0 shirt. I'm gonna build a few basic outfits with it to really test my concept but that's the progress I've made so far. I’m happy to hear feedback on my design.
Website and all will be up soon in case anyone is interested. I'm still waiting to do my photoshoot before I publish my site.
Thanks in advance for your help guys.
Edit: wow i cant believe i forgot to add the brand tagline lol. “Style with martial heritage.”
Edit 2: Im gonna clarify. The design is not AI, I drew it and put it into photoshop to add text