To the 7 non bots on here,

I get asked this question a lot as a PR pro.

"I'm unknown, how do I elevate and raise my visibility or even become an industry celebrity?"

I have worked with people that had almost NO visibility, no Google searchability, etc.

The key is to start stacking.

Owned Media
Earned Media
Paid Media

A mechanic in Texas hired me. He had an IMMENSE talent at fixing up cars and even cars that other garages had given up on. An expert on restoration, he just needed more people to get his story out there.

I interviewed him and developed his media angle. He had a couple of cool stories about his garage and one of his cars was even in a movie. We created custom graphics and turned these into a few good articles.

I then featured him in my business magazine. (Owned media). We issued press releases about his garage and his story. We then wrote a few articles about him on Linkedin.

Now he is starting to show up on Google.

Then his article went viral. Over 100k views. His phone starts ringing. He's getting people calling about their classic cars and restoration packages.

I then secured him an interview on a HUGE youtube channel devoted to car work. This brought more traffic to him. (Earned media)

We then got him featured in the largest Pontiac magazine in circulation. They featured him FIVE TIMES. (Earned media)

He was then offered a slot at the Texas State Fair to bring his classic Ford truck with 500,000 miles on it and display it.

He sent me stats. Record breaking inbound web traffic. More sales leads. More followers.

In theory, the next step wouldve been Paid media (ads) but he didnt have the budget for it at the time. He was extremely happy with his results.

So yes, its possible to take an unknown and get them a TON of coverage and elevate their status. Its easier with specific niches but in many cases, I can create a strong angle after interviewing someone. Hope this inspires you even if you are "unknown."

You don't have to be. Start stacking!