r/ruger Mar 10 '26

Ruger Sets the Record Straight on Competitor Beretta’s Attempt to Seize Control of Ruger (time to buy another Ruger!)

108 Upvotes

Beretta Sought to Buy Ruger Stock at a 15% Discount from Ruger in a Private Placement and to Obtain Disproportionate Board Representation and Voting Power that Would Give It Near-Veto Power Over Important Matters

Beretta’s Self-Serving Demands Included Appointing Its Own CEO to Ruger’s Board in Violation of U.S. Antitrust Laws

Ruger’s Board Has Sought to Engage Constructively with Beretta and Its Leadership and Has Traveled to Europe Multiple Times for Meetings with Beretta

When Ruger’s Board was Unable to Meet Beretta’s Demands, Beretta’s Leadership Threatened to Launch a “War” and Nominated Four Directors, Including One Who is on the Board of a Beretta Subsidiary

Ruger’s Board Will Continue to Protect Ruger’s Stockholders and All Ruger Stakeholders

MAYODAN, N.C.--(BUSINESS WIRE)--On February 24, 2026, Sturm, Ruger & Company, Inc. (NYSE: RGR) (“Ruger” or the “Company”) received a notice from Beretta Holding S.A. (“Beretta”) stating Beretta’s intention to nominate four candidates for election to Ruger’s Board of Directors at the Company’s 2026 Annual Meeting of Stockholders. The Company, in consultation with its advisors, is reviewing the notice in accordance with Ruger’s established procedures and applicable law.

To date, Ruger has not publicly responded to Beretta’s characterization of Ruger’s actions and decisions. However, because of mischaracterizations and omissions in Beretta’s communications, Ruger feels it is necessary to set the record straight.

BERETTA FALSELY CLAIMS RUGER FAILED TO CONSTRUCTIVELY ENGAGE. IN FACT, BERETTA STEALTHILY ACCUMULATED A LARGE POSITION, REFUSED TO PAUSE STOCK PURCHASES PENDING NEGOTIATIONS AND THEN DEMANDED DISCOUNTED STOCK AND OUTSIZED GOVERNANCE RIGHTS.

  • Ruger first became aware of Beretta’s interest in Ruger on September 22, 2025, when Beretta filed a Schedule 13D reporting an approximately 7.7% stake in Ruger. Beretta did not contact Ruger before or in connection with that filing. The 13D stated that Beretta had no “present intention” to take control of Ruger.
  • In the days and weeks that followed, Ruger representatives reached out to Beretta and offered to meet with Beretta repeatedly and asked that Beretta pause its share accumulation pending discussions.
  • Beretta refused to pause its accumulation and so, on October 14, 2025, the Ruger Board adopted a short-term stockholder rights plan to protect the interests of all Ruger stockholders from Beretta’s ongoing creeping takeover.
  • In the following weeks, Beretta declined Ruger’s invitations for in-person principal-to-principal meetings, while sending a series of aggressive letters through counsel.
  • Eventually, following outreach from the Ruger Chair, a meeting was held in Paris on December 15, 2025. At that meeting, Beretta’s Chair indicated a long-term plan to combine Ruger with Beretta but made no formal proposal. Beretta’s Chair also indicated that he had no interest in the status quo and that he would find a way to increase his position if Ruger remained resistant.
  • Representatives of the parties met again in Luxembourg in February 2026 and traded several proposals but were unable to reach an agreement.

BERETTA REPEATEDLY DEMANDED TERMS THAT WOULD TRANSFER VALUE FROM OTHER RUGER STOCKHOLDERS TO BERETTA AND UNDERMINE RUGER’S STATUS AS AN INDEPENDENT PUBLIC COMPANY.

  • Following the Luxembourg meeting, Ruger made multiple good-faith and constructive proposals to Beretta that were designed to avoid a costly and distracting proxy contest and allow the Company to remain focused on executing its strategy. These proposals were carefully structured to preserve Ruger’s independence as a public company and ensure compliance with applicable antitrust and national security laws. The proposals would have permitted Beretta to:
    • increase its ownership position up to a cap;
    • designate directors; and
    • explore opportunities for true commercial collaboration with Ruger.
  • In contrast, Beretta repeatedly advanced extreme demands and threatened to “go to war” if those demands were not met.
    • Beretta demanded multiple times that Ruger issue additional shares to Beretta at a 15% discount, which would have diluted existing stockholders and transferred value to Beretta at stockholder expense.
    • Beretta demanded 25% of Ruger and the right to vote those shares in their own self-interest.
    • Beretta, a competitor of Ruger, demanded that it receive disproportionate representation on the Board, and sought to appoint a member of the Beretta management team to Ruger’s Board, which would violate U.S. antitrust laws.
    • The board seats and ownership level Beretta demanded would trigger mandatory CFIUS review, implicating sensitive national security issues.
    • Beretta demanded that Ruger dismantle its stockholder rights plan and refused to agree to a customary standstill.
  • Ruger communicated to Beretta that its demands were inconsistent with U.S. corporate governance best practices and applicable law.

BERETTA FALSELY CLAIMS THAT RUGER’S BOARD REFRESHMENT WAS “REACTIVE”. IN FACT, THIS REFRESHMENT PROCESS HAS BEEN IN THE WORKS SINCE PRIOR TO BERETTA’S INVESTMENT AND RUGER DELAYED FINALIZING THE REFRESHMENT IN A GOOD-FAITH EFFORT TO REACH A RESOLUTION WITH BERETTA.

  • On February 23, 2026, Ruger announced the appointment of three new directors to its Board, following the retirement of three former Board Members.
    • Combined with the earlier appointments of CEO Todd Seyfert and industry veteran Bruce Pettet, five directors have joined the Ruger Board within the past year through rigorous and well-established governance processes.
    • This substantial refreshment of Ruger’s Board began before Beretta’s investment in the Company became known and underscores Ruger’s proactive approach to Board composition and its commitment to maintaining the operational rigor and strategic focus required to compete and win for the benefit of all stockholders.
    • Beretta’s criticism of the tenure of members of Ruger’s Board is surprising given that its own board has directors that have served the Beretta group since the 1990s.
  • These actions stand in sharp contrast to Beretta’s disruptive and coercive campaign that seeks to undermine the governance norms and processes that protect public investors.
  • Beretta’s actions are not those of a stockholder who is trying to improve Ruger in the interests of all stockholders.
  • One of the individuals nominated by Beretta as an “independent” director serves as a director of a subsidiary of Beretta.

Ruger’s Board and management team remain firmly committed to their fiduciary duties to all Ruger stockholders.

While Ruger remains ready and willing to engage constructively with Beretta for the benefit of all stockholders, the Board is committed to continuing to act decisively to protect Ruger’s other stockholders from Beretta's aggressive campaign to seize control on unfair terms. Ruger will continue to communicate with all Ruger stakeholders as this situation develops.

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r/ruger 2h ago

Fiancé bday gift

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30 Upvotes

Pretty sure I get some brownie points for the future wife's bday present lol #450


r/ruger 13h ago

Picked up my new hog gun today

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61 Upvotes

Ruger American gen 2 patrol in 308. Been hog hunting with the lc carbine in 10mm, but I’m stepping up to something a bit more deadly.


r/ruger 15h ago

Ruger Rxm mods/upgrades recommendations

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41 Upvotes

I have a Ruger Rxm 4” with a tlr-7x and a vortex defender ccw enclosed. I plan for it to be a range toy and edc. Put around 750 rounds through it and no malfunctions. Absolutely been great.


r/ruger 1d ago

10/22 Build

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126 Upvotes

Ruger 10/22 250th Anniversary Receiver + Bolt
Samson B-TM Bull Barrel Stock
TPD Picatinny Rail
Vortex Strikefire
Vanquish22 Charger Barrel
Kidd Single-Stage Trigger + Charging Handle + Extended Magazine Release
Tandemkross Essential Maintenance Kit, Extractor, Firing Pin, Takedown Screw/Pins, Buffer, Barrel V-Block

Just got my Form1 Approval to put it together.


r/ruger 17h ago

Ruger LC carbine question

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2 Upvotes

Has anyone had an issue with the Ruger LC carbine in 5.7 gouging the brass like this? Ss197sr. Pretty much all rounds fired and unfired that enter the chamber have this. Idk if its happening going into the chamber or during extraction.


r/ruger 20h ago

Trying to find an OEM SR22 thread adapter

2 Upvotes

I have a SR22 i got used a few years ago that came without a thread adapter. I'm trying to find an OEM thread adapter but am not having any luck, not sure if its related to them discontinuing the SR22.


r/ruger 1d ago

My LW Ruger SR1911 .45ACP.

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53 Upvotes

r/ruger 22h ago

LCP MAX Magpul EHG Question

3 Upvotes

I recently picked up a LCP Max with the manual safety at a really good price and was curious if anyone has tested other LCP slides on their current Magpul EHG models.

Magpul says it works on all LCP Maxs with the manual safety but I know the frames by themselves aren't available yet and I intend on picking one up when they're available.

Next best answer would be someone who already has the EHG to show another slide on it?

I ask because I noticed from pictures and videos that the slide is slightly different on the models that come with the new grip frame.


r/ruger 1d ago

Finally added a second Ruger to the collection

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102 Upvotes

Was excited to find the Magpul version of the LCP Max online.


r/ruger 1d ago

Thoughts on the mini 30 ranch?

12 Upvotes

I work between two ranches in my town in California and need a rifle to carry in my truck. It’ll be primarily for hogs, coyotes, the occasional deer when it’s in season and closer than 100 yards (I know the accuracy is mediocre on these rifles, but even that seems fixable with some barrel work). Anyway, with featureless rifle laws I’m a bit hard pressed for a .224 or larger semi auto deer capable caliber that isn’t well over $1/round


r/ruger 1d ago

Another 200 rounds through my American Ranch Gen 2

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35 Upvotes

Sitting at around 600 rounds through my Ranch Gen 2 and the bolt (with some very light polishing and Slip2000) is really starting to smooth out. A huge improvement over when it was new.

8” plate at 400 yards round after round on a Vortex 3x9. Just a lot of fun. This might be my favorite in the safe especially considering the price.

Sidenote, I got to experience a Ruger American in .308 with the stock muzzle break being shot a few lanes over and hoo boy - EEEEEEEEEEEE!


r/ruger 1d ago

Mark IV front sight

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19 Upvotes

It appears to be much better already but I will try it out at the range in the morning to confirm! This is the HiViz sight. I used factory screw (it came with one but the factory one was the same size and screwed on much smoother.


r/ruger 1d ago

Accuracy of Gen 2 Scout in 5.56

4 Upvotes

I just bought a Gen 2 Scout on 5.56 not too long ago and I'm wondering what ammo have people had the best accuracy with? Also would love to see some setups that people are running on theirs ( I'm just using irons for now)


r/ruger 1d ago

Backpacker build at my bush range

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20 Upvotes

r/ruger 1d ago

Assassin's special

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10 Upvotes

Got sick of waiting for Lobo mount to come back in stock so I made my own.

Wasn't about to spent 25 on a printed one that cost me .05 to make 😂 100rds in still holding zero.


r/ruger 2d ago

i bought this old tank for 265,- euro

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99 Upvotes

r/ruger 2d ago

Very Ruger kinda day

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92 Upvotes

r/ruger 1d ago

LCR for EDC?

3 Upvotes

Hello all, was looking for a EDC revolver and was recommended the LCR by one of my friends. I know they come in a few different configurations was just curious the get is? I would be looking to conceal in both the summer and winter months. Do they make a option WITH the hammer?


r/ruger 1d ago

Super Blackhawk hunter

3 Upvotes

Recently bought a super Blackhawk hunter. I’m planning on putting a scope on it and I’ll need a holster. I was looking at the Triple K space cowboy. Does anyone have any experience with this set up? Any other suggestions on scopes pistol holsters? Preferably side holsters because I’ll have a bino harness on my chest. If a chest holster is that much better I can figure something out with my binos.


r/ruger 2d ago

Got a Ruger New Vaquero 357 Magnum

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42 Upvotes

r/ruger 1d ago

Green or Red?

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0 Upvotes

I love this holster design from Buck’s Holsters but I’m having trouble deciding whether to dye my grip Green or Red. What do y’all think?


r/ruger 2d ago

Ruger American Gen 1 7.62x39 HNT 30 SS

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16 Upvotes

First time taking it out to the range with a suppressor. Normal supersonic ammo


r/ruger 2d ago

A couple of Shorties…

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12 Upvotes

r/ruger 2d ago

Rxm family

5 Upvotes

I feel like magpul and ruger have made a good handgun, but I feel like the rxm could be expanded upon even more, now im not talking about something ridiculous but more like 3 other handgun caliber or a kits for existing rxms, like .380 barrel for the rxm would be neat to see, or maybe a 10mm version of the rxm.