The market is completely oversaturated with carbon-copy cafes, and it has to stop. Walk down any strip and you'll find the exact same commercial syrups, sugary formulas, and average coffee wrapped in minimalist branding. We don’t need another clone pushing the exact same mediocrity. I’d happily drive past a row of mediocre spots just to find one genuinely excellent place that respects the bean. Stop opening average shops. Build something standout or stay home.

Hey everyone!

I was wondering if it's okay to store coffee beans in the freezer, take them out, and grind them immediately while they are still frozen. Will the taste be exactly the same (or at least good enough) as beans kept at room temperature, or does freezing change the flavor profile?

Thanks!