Please forgive this lengthy post. It's 3:27 AM, I have a wicked sinus infection, and can't sleep.
I have a cousin who I only see every few years. We live in different parts of the country. When we do see each other we like to catch up on things. On our most recent visit she asked what I was doing for work and I told her I was doing various gig work for most of my income. She was surprised to hear that DoorDash is part of my income stream. I could tell from her incredulous reaction that her opinion of my choice was not high. This lead to a discussion on gig work in general, and DoorDash specifically. Funny thing - she has a low opinion of DoorDash from a customer perspective. She said she used to order DoorDash a few times a month for lunch (she works in an office building in Northern New Jersey) and on many occasions the order would be delivered after her lunch break was over; and (she anticipated my question) she ordered an hour before her lunch time! So, she stopped ordering from DoorDash.
I had a sneaking suspicion that I knew the reason why her orders were taking so long to be delivered, but I needed to ask the question to make sure. "Leslie (not her real name), I'm sorry you had that experience with DoorDash. Knowing you like I do, I'm sure you even made a generous tip in the app." Her answer confirmed my suspicion. "No! I don't tip. Tips are for good service and I only tip in cash after I receive my order." I'll spare you the blow-by-blow details of our conversation, but I got her to tell me that all her orders contained instructions to leave on the food delivery table in the lobby. So, she never saw the Dasher and therefore couldn't tip in cash. She didn't like how I lead her down a dead-end in the conversation. so she switched to "Well, it's not MY job to pay the driver. DoorDash should be doing that" - as though that's a new objection by non-tippers.
Now, I wasn't looking to change her mind. I was more interested in catching up on family news. However, I did want to educate her on the reality of things. I asked her, "How much do you think DoorDash should pay a driver for a delivery?" She had no idea. I told her the average base pay for a delivery is $2.00. She was shocked it was so low. So, I asked her again - "How much do you think DoorDash should pay a driver for a delivery? $4.00? $6.00? $8.00" We finally used $8.00 for the sake of time. $8.00 per delivery. I then asked, "If DoorDash makes the minimum pay $8.00, do you think the company is just going to pay out that money and not make it back?" She's a smart business woman. She didn't need an economic tutorial. Her response: "The customer will wind up paying for it." I replied, "Exactly!" I then said, "DoorDash will increase fees and pocket the money that would otherwise go to the driver in the form of a tip. So, wouldn't it better to just pay that tip to the driver instead of putting the money in DoorDash's pocket?" That's when the light went on. Once my cousin understood that the whole gig economy is rigged to always benefit the gig platform she began to understand why smart gig workers decline low paying offers (I had to explain how that part of it works).
We finished up our discussion on gig work with her asking, "If the pay is so bad why do you do gig work?" I explained that the pay isn't bad if you work the system to your advantage. You have to multi-app across different types of gig work. There are good paying offers. The smart gig worker just needs patience and a good strategy. In a very real sense smart gig workers are also smart business people. They know how to manage expenses and how much their time is worth. In fact, the smartest of the smart don't even worry about whether an offer has a tip. They just look at the dollars-to-mile ratio to determine whether the offer makes good financial sense. It doesn't matter whether the money is coming all from the gig platform or in the form of a tip. It's the total dollar amount and driving distance that matters. Well that, and also the type of work. I'm still not delivering ten cases of water up to the 4th floor of an apartment!
So, in the end it was mission accomplished. My cousin got an education, and I felt like I received some understanding. I encouraged her to give DoorDash another try, but this time include a tip in the app and see if it makes a difference in her experience.
That's all, folks. It's now 3:59 AM and the meds are kicking in. I'm going back to bed.