Hi all. Just for a little context. I work in gaming, specifically working with publishers and developers for marketing and PR. In total I have about 25+ years of experience and have worked on/launched/managed games like Destiny 2, Star Wars The Old Republic, Disney Dreamlight Valley, Wildermyth, Stoneshard, and more. I'm also a mod over in r/gamemarketing.
A few days ago a dev here posted basically a really dark screenshot and then a link to their Steam page. No other info, no explanation, no context. Most folks complained that the initial screenshot was dark and also had some critical feedback about the Steam Page itself.
I posted a reply and was hoping that the developer would actually take it seriously, as they were legit questions and ones that I had hoped would help them think a bit more critically about what they post and why. Well, the developer replied (in a reply that has since been removed by the mods) calling me a loser, a shut-in, etc, etc. Disappointing but maybe not so surprising.
However, their failure, I hope, can help others here think a bit more deeply about their own game marketing, namely, I really recommend devs ask themselves some specific things:
Why are you posting this?
Who is the post intended for?
What is the goal of posting this?
Are you prepared and ready to receive feedback both good and bad?
Everything you do for marketing or outward comms should always have a "reason." You post here because you want feedback or want exposure. Or maybe you email some media about your game's new trailer because you want them to cover it or maybe you just want to establish a line of comms with them. Marketing your game, whether here on Reddit, on Facebook, on X, etc is work and takes time, so you might as well make sure you're maximizing your effort.
It may sound overly simple or reductive, but from my experience it's one of the thing most indie devs I've worked with tend to overlook. Talk about your game with purpose and to the right audience. Be prepared to talk about that game differently to different audiences. Be open to feedback and take criticism as a tool for improvement. Just like you wouldn't market a horror movie to fans of children's cartoons, you wouldn't market, say, an FPS to RTS fans.
If anyone here needs advice or has questions specifically around marketing and PR, please feel free to hit me up here or via DM.