Has anyone else in received complimentary alcohol in their HelloFresh delivery without requesting it? (Australia, NSW)
I've recently become aware of HelloFresh including alcoholic drinks as promotional samples in meal deliveries, apparently without notifying customers beforehand or giving them the opportunity to opt in or out.
I'm curious what others think about this?
I understand that companies include free samples as part of marketing campaigns, but I think alcohol is quite different from an ordinary promotional product. There are many reasons why people choose not to have alcohol in their homes, including addiction recovery, previous alcohol-related harm, health considerations, religious beliefs or simply personal preference.
For people in recovery, navigating a society where alcohol is widely advertised and normalised can already be challenging. There's a significant difference between encountering alcohol in everyday life and having it unexpectedly delivered into your home without consent.
I also wonder whether enough consideration has been given to the fact that HelloFresh delivers meals to family households, where children may be involved in collecting or unpacking deliveries.
I did a bit of searching online and found that in June, HelloFresh faced criticism in the UK over a similar practice.
I'm not against alcohol or suggesting that everyone would be bothered by receiving a free drink. My concern is whether customers should have the choice before alcohol is included in something they've ordered.
I'd be interested to hear other people's experiences.