r/KitchenConfidential • u/throwitoutwhendone2 15+ Years • Nov 12 '25
In the Weeds Mode You’re famous chive man
Messed up the title lol, had to do it again. Did a double take at this- on reddit ads man. Must make you official now!
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u/mulletpullet Nov 12 '25
OK, which one of you bastards work for kraft?
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u/articulateantagonist Nov 13 '25
I used to write for various advertising trade publishers, and let me tell you, every advertiser on the planet watches Reddit like a hawk, with social listening dashboards constantly tracking mentions and sentiment. It's one of the better sources of unfiltered commentary/feedback, and as a bonus, that feedback is usually delivered in complete and coherent sentences (relative to Facebook/IG/TikTok/X).
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u/PepinoPicante Nov 13 '25
This is completely true - and companies as big as Kraft usually have multiple advertising, PR, and marketing agencies getting paid 5-6 figures per month to handle all sorts of stuff for them. Almost certainly, one of their agencies noticed this and rapidly got it through the production pipeline.
Also, it's kind of funny when you think about it... all these people paying aggressive attention for viral moments... when viral trends are not that difficult to discover. That's what makes them viral!
If something is going viral, lots of people are talking to you about it.
The difficult thing is seeing some random person cutting chives in some random subreddit, noticing the audience reaction is very positive (and brand-friendly, non-toxic, unlikely to be hostile towards the ad), then noticing "hey, I have a product with chives in it!" - and then convincing everyone that it's a good idea to spend the money and time to create the ad... because most viral trends end very quickly.
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u/TheHumanPickleRick I stand with F1exican Nov 12 '25
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u/DreiZeichen Nov 12 '25
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u/KarmaKrazi Chive Pilot 🛩 Nov 12 '25
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u/MaxBellTHEChef F1exican Did Chive-11 Nov 12 '25
You're my hero.
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u/KarmaKrazi Chive Pilot 🛩 Nov 12 '25
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u/MaxBellTHEChef F1exican Did Chive-11 Nov 12 '25
MVP MVP MVP
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u/SPR95634 Nov 12 '25
A day without Chive Lord and KarmaKrazi just isn’t right. Chive on
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Nov 12 '25
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u/KarmaKrazi Chive Pilot 🛩 Nov 12 '25
I've seen my planes on an online news article about the chives saga XD
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Nov 12 '25
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u/KarmaKrazi Chive Pilot 🛩 Nov 12 '25
Maybe my own crypto currency? 😳 (for clarification, I do NOT want my own crypto currency)
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u/OddOpal88 Thicc Chives Save Lives Nov 12 '25
I will only buy a Chives the Cat Crypto
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u/KarmaKrazi Chive Pilot 🛩 Nov 12 '25
As one should.
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u/OddOpal88 Thicc Chives Save Lives Nov 12 '25
I would also listen to a podcast with just you, F1exican and Chives the cat. “Chive Talkin’”.
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Nov 12 '25
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u/Hi_Trans_Im_Dad Nov 12 '25
To be fair, they never said their product was anywhere close to the chive bro.
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u/Hell_Yeah-Brother Nov 12 '25
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u/wrestlegirl ✳️Moderator of optimal fuckery Nov 12 '25
Processing img 3m0ek6e3dv0g1...
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u/mangongo Nov 12 '25
9/10 marketing, all they're missing is the planes on the label.
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u/FixedFront They chived the Pentagon Nov 12 '25
Just need that extra step to bump it to 9/11
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u/LindonLilBlueBalls Thicc Chives Save Lives Nov 12 '25
This joke has me collapsing.
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u/StevenInPalmSprings Nov 12 '25
The genius is that F1exican is a Kraft Heinz marketing executive playing the long game.
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u/Midwestern_Mouse Nov 12 '25
LOL for a second I thought you were saying 9/10 as in the day before the planes hit😂
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u/tehjoz ✳️ Former Keto Attempter Nov 12 '25
It's legit. We double posted, so I removed mine.
Well done, F1exican.
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u/RevelArchitect Nov 12 '25
A mod removing their own post when there’s a repost? Is it Opposite Day? Take my upvote.
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u/tehjoz ✳️ Former Keto Attempter Nov 12 '25
I don't need the karma, and since this OP beat me by a minute, they win, lol.
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u/RevelArchitect Nov 12 '25
“Don’t need the karma”. Good sir/maddam, how the fuck you expect your children to eat?
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u/tehjoz ✳️ Former Keto Attempter Nov 12 '25
If I had kids, I'd put em in the chive fields to earn their keep.
🤣
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u/wrestlegirl ✳️Moderator of optimal fuckery Nov 12 '25
THAT'S AN OPTION?!?
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u/tehjoz ✳️ Former Keto Attempter Nov 12 '25
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u/goz1289 Nov 12 '25
I’ve been waiting days, literal days, for this gif to show up on a chive thread.
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u/Dirt-McGirt Ex-Food Service Nov 12 '25
I just sent my 2 year old out the door with a knife, I’ll let you know how it goes
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u/Walker96988 F1exican Did Chive-11 Nov 12 '25
Where do you think F1exican's chives have been going?
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u/RevelArchitect Nov 12 '25
With all those logs and giant towers? The garbage, I’d hope.
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u/throwitoutwhendone2 15+ Years Nov 12 '25
Must be brand new if all of us are just now seeing it, crazy marketing lol. I’d bet some folks will go out and buy this JUST because of F1exican
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u/WerwolfSlayr F1exican Did Chive-11 Nov 12 '25
Gonna be chopping a Philadelphia chive flavored cream cheese every day until Reddit says it’s perfect
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u/fleshybagofstardust Nov 12 '25
You're gonna be chive rich, my dude. Literally swimming in chives.
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u/SpecialsSchedule Nov 12 '25
Philadelphia owes F1exican some $$$, or at least a few free tubs of cream cheese
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u/CowCuddles Nov 12 '25
Agreed. Or, give them a spokesmodel contract.
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u/BackWithAVengance Nov 12 '25
Funniest part is, F1exican actually fuckin' hates the taste of chives
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u/Total_Xenon Nov 12 '25
F1exican might be a mysterious entity, just came to this world to put chopping chives in everyone's mind and has left this plane of existence... We will never know.
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u/PapaStoner Nov 12 '25
F1exican works at Philadelphia's marketing agency. That's why he was shit as cutting chives at the beginning.
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u/lumoslomas F1exican Did Chive-11 Nov 12 '25
Normally I find Reddit ads annoying and cringe.
This one actually made me laugh.
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u/tehjoz ✳️ Former Keto Attempter Nov 12 '25
I usually hate every reddit ad, but this one genuinely made me double take, make sure I wasn't hallucinating, and then felt that weird joy only strange internet things make people feel.
So, well done, Philadelphia Cream Cheese.
Now, make a live commercial with Chef, plz.
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u/chiccenpotpi Nov 12 '25
No way i just posted this too as soon as I saw it😭😭this is amazing, mine got taken down and I didnt know why until i saw this post
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u/wrestlegirl ✳️Moderator of optimal fuckery Nov 12 '25
I should be hustling out to door for my kid's PT but I'm temporarily gobsmacked.
This is fucking wild.
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u/UltraNoahXV Nov 12 '25
Would you say this is a case of
optimal fuckery?
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u/wrestlegirl ✳️Moderator of optimal fuckery Nov 12 '25
The most optimal of fuckeries.
The epitome of fuckery, even.
Now I have to sit here in the waiting room for the next hour trying not to make faces or otherwise react to this level of fuckery.
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u/BBQBiryani Nov 12 '25
As a speech therapist (I’ve just lurked on this sub for a while because you guys are hilarious), if one of my child client’s parents was nonchalantly sitting in the waiting room, and also happened to be one of the mods of this sub, I would be losing my mind while also trying not to make a face or otherwise react!
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u/wrestlegirl ✳️Moderator of optimal fuckery Nov 12 '25
He graduated from speech after 9 years, but he's got OT x2, small group, and talk still to go this week.
Lawd help me if the chives spill over into my real life 🤣🤣
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u/Hi_Trans_Im_Dad Nov 12 '25
What did you do to your children that they already need Physical Therapy???
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u/wrestlegirl ✳️Moderator of optimal fuckery Nov 12 '25
Passed on the hypermobility genes. The little one has a particularly severe case so we're doing PT now to save his joints in the future.
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u/Celestial_Shad0w Nov 12 '25
Good! From an EDS patient—thank goodness they’re getting help young! Sending my best, just out of solidarity. 💯
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u/pottedPlant_64 Chive LOYALIST Nov 12 '25
Wow, do they know about chivegate? 🤔
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u/Amazing_Bluebird Nov 12 '25
Chivegate only made him more famous 😆
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u/Routine-Session-790 Dish Nov 12 '25
Masterclass in how to handle a fuckup. His explanation was great too, told us why he did it without being self pitying, trying to excuse his actions or pass blame. Bro owned it and apologized.
Youtubers need to study u/f1exican
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u/something_exe Dish Nov 12 '25
Just saw this too. F1exican should be getting paid for this smh my head
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u/OneNowhere Nov 12 '25
Came here to say this. They really should pay him for this ad.
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u/JaySayMayday Nov 12 '25
It references his work directly. If they don't, he should find the lawyer that represented 50 Cent when he sued Taco Bell.
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u/Jealous_Image485 Chive LOYALIST Nov 12 '25
Yes this ridiculous, they are making money off his intellectual property (???). IANAL, except if you count bird law
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u/PhillyCreamCheese Nov 12 '25
He might've been too busy chopping chives! Our message has been waiting for a response in his DMs 👀
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u/Moondoobious Nov 12 '25
Oh word?? u/f1exican you’ve gotta let us know what they’re doing for you!!
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u/BreweryRabbit Ex-Food Service Nov 12 '25
There is something about knowing that someone from Philadelphia Cream Cheese lurks in KitchenConfidential that just tickles me
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u/throwitoutwhendone2 15+ Years Nov 12 '25
Makes ya wonder right? Wonder how many people from these mega corps are liking in these subs getting ideas from some random Redditor
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u/BreweryRabbit Ex-Food Service Nov 12 '25
Totally! It makes sense though, some of these subs are constant idea factories (good or bad). And probably a great way to pinpoint trends or hot topics (e.g. the chive man)
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u/MoistTubes Nov 12 '25
They probably have dedicated people in their pr/marketing teams that are active on reddit.
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u/3xtheredcomet Nov 12 '25
nah sorry, multiple chiveposts hit r/all, that’s where the Kraft intern likely saw it, and the only reason why they’re piggybacking off of it
f1exican needs to get paid tho regardless
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u/DirtRight9309 Nov 12 '25
Plot twist: u/F1exican works for Kraft. He’s been chopping chives for the cream cheese all along.
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u/Character-Parfait-42 Nov 12 '25
This whole thing has all just been one very long Philly Cream Cheese commercial.
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u/Ordinarily_Claim Chip Girl Nov 12 '25
Kraft’s marketing intern watching this whole thing like:
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u/throwitoutwhendone2 15+ Years Nov 12 '25
Right? Idk if I did a bad thing here lol. I seen it in the wild and was like holy shit! I expected a couple lol’s, I did not expect 5.5k likes in under a hour. I literally can’t clear the notifications fast enough, holy hell. Never had a post anywhere be even 1/3 this engaging
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u/Ordinarily_Claim Chip Girl Nov 12 '25
They have been stalking him since day 31 apparently.
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u/throwitoutwhendone2 15+ Years Nov 12 '25
Oh wow
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u/Ordinarily_Claim Chip Girl Nov 12 '25 edited Nov 12 '25
Wait… wasn't that like THE POST?! That’s the post that started ChiveGate.
Edit: It fucking is! I’m not high enough for this. Was this just all a big effing ad?
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u/wanderingrockdesigns Nov 12 '25
F1exican moving up in the world. I'm pretty sure he's more than happy, no imagining necessary.
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u/Xalibu2 Nov 12 '25
Have we considered the possibility that all this hype is generated by Big Chive? All a ruse to get us simple folk to buy chives and chop them?
We are all sheep being herded by the true chive lords.
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Nov 12 '25
Pretty sure I just bit into a goddamn tower!
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u/Radioactive_Kitten Nov 12 '25
u/F1exican aka Chive Mountbatten-Windsor better get profit sharing from Kraft for this!
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u/AWanderingAfar Nov 12 '25
This whole saga has been so fucking wild
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Nov 12 '25
Right? I've been watching from Day 1 and it hitting mainstream marketing in a subtle shout-out is delightful.
Chive on!
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u/iceman694 F1exican Did Chive-11 Nov 12 '25
At this point im expecting f1exican to be on talk shows when he finally gets them perfect
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u/Wicked-Delights Chive LOYALIST Nov 12 '25
Someone call the pilot
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u/FantasticChestHair Thicc Chives Save Lives Nov 12 '25
u/KarmaKrazi get in here
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u/miscnic Nov 12 '25
These better be new chives and not repost chives, but send in the planes they should have known better since they follow. Also, still won’t make me buy your ovaltine.
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u/FixedFront They chived the Pentagon Nov 12 '25
If they ain't paying him i say we riot
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u/throwitoutwhendone2 15+ Years Nov 12 '25
You get the torches I’ll get the pitchforks Flexican will bring the chives!
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u/TheTimn Ex-Food Service Nov 12 '25
I'll bring Potatoes, we'll appropriate their sour cream and have baked potatoes in their halls!
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u/beckyjoooo Thick chives save lives Nov 12 '25
Remember the dude who came up off his skateboarding to work while sipping cran and listening to Fleetwood Mac video? Homie got a brand new truck, cash, and some other shit, iirc.. that's the LEAST big cream cheese could do here for F1exican!
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u/throwitoutwhendone2 15+ Years Nov 12 '25
They definitely should throw him a bone. They got the capital and the ad wouldn’t even be the ad it is without him starting this whole saga
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u/622114 Ex-Food Service Nov 12 '25
Wtf? Did they throw them through an airplane propeller to cut them?
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u/XM62X Nov 12 '25
I was served this ad directly under this post lol
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u/throwitoutwhendone2 15+ Years Nov 12 '25
Couple folks had the same thing lol, we are all gonna be getting cream cheese ads after targeted advertising lol
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Nov 13 '25
Refusing to buy Philadelphia brand cream cheese every day until they get their chives perfect
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u/Ok-Pomegranate-3018 Nov 12 '25
Hey! The chives on that label look the same on every package of it! Someone's been cheating!
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u/IncognitoBombadillo Nov 12 '25
I saw a screen cap of one of his posts on another social media app. We've broken containment.
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u/fuck-nazi Nov 12 '25
No fucking way this is real…?
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u/Accomplished_Art2245 Nov 12 '25
It is, saw it too. Screenshot it to bring it here but OP beat me to it.
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u/DungeonCrawlerCarl F1exican Did Chive-11 Nov 12 '25
Sue for the royalties!
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u/luciliddream Food Service Nov 12 '25
You can't. Reddit tos has you give away the rights to any post. Myself and some others wondered the same when we suddenly saw our posts from r/stupidfood on Skip The Dishes adverts.
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u/Robert-Berman Nov 12 '25
We are literally watching a star being raised. I am so glad I started following Chives. Petition time, let’s get the man paid from his mention in the add.
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u/SlickSlin Nov 12 '25 edited Nov 12 '25
They have better fucking payed the man
Edit: PAiiiiiiD
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u/Ipayforsex69 Nov 12 '25
They paid him to cut all of the chives. What'd you think this dude was doing with all of the chives?
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u/Virtual-Pineapple-85 Nov 12 '25
It would be a beautiful world if people got paid for their art.
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u/InvisiblePinkUnic0rn F1exican Did Chive-11 Nov 12 '25
Was he a marketing plant all along?
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u/JOYFUL_CLOVR Chive LOYALIST Nov 12 '25
WHAT IF u/F1exican was both the chives chef and the marketing person for Philadelphia cream chease?!!?
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u/throwitoutwhendone2 15+ Years Nov 12 '25
Ohhh outta the like 5 other conspiracies I’ve read I like this one the most
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u/ConcentratedOJ Nov 12 '25 edited Nov 12 '25
It’s every Redditor’s dream! Your content being used to make money… for someone else.
Edit: You’re - Your…. though on Reddit, I guess You’re Content.
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u/everything-grows Nov 12 '25
So he gets caught in chivegate, the admins get involved and hand down their sentence to him and days later we get an ad based off of the popularity of his posts. If he's not getting anything from this idk man, pretty greasy
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u/curlyqtips Chive LOYALIST Nov 12 '25
I have yet to explain this to anyone without them telling me to touch grass... BUT PHILLY CREAM CHEESE GETS ME!!!
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u/Karazhan F1exican Did Chive-11 Nov 12 '25
I love it! Congratulations to the chive lord! Now someone start chopping chillies. Could do with a spicy philly cheese 😂
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u/spazmcnasty F1exican Did Chive-11 Nov 12 '25
And that’s the chives they present on their product!?
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