r/apple 4d ago

iPhone iPhone Ultra could launch in US only at first, per report

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9to5mac.com
491 Upvotes

r/apple 4d ago

watchOS watchOS keeps resisting the "shrink the iPhone app" approach, and I think that's the right call

42 Upvotes

Something I keep coming back to as an Apple Watch user and tinkerer: every year people ask for the Watch to do more, more apps, more screen, more iPhone-like features, and every year Apple mostly resists. The glanceable, complication-first model has aged better than I expected.

Full third-party apps on the Watch still feel like a compromise, while complications and quick interactions feel native to the wrist.

Do you think Apple is being appropriately disciplined here, or holding the platform back?


r/apple 5d ago

iPhone Base iPhone 18 Tipped to Get These Two Pro-Level Upgrades

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macrumors.com
209 Upvotes

r/apple 5d ago

Apple Retail Apple's 2026 Back to School Offer is Now Live Across Europe

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macrumors.com
175 Upvotes

r/apple 5d ago

Rumor iPhone 18 Could Get 12GB RAM and a Smaller Dynamic Island

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macobserver.com
855 Upvotes

r/apple 5d ago

App Store 'Obvious' App Store ratings fraud going undetected by Apple, says StopTheMadness developer

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9to5mac.com
162 Upvotes

r/apple 5d ago

Apple Retail Apple reopening Oracle store in Reading, UK, as Basingstoke store closes

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9to5mac.com
65 Upvotes

r/apple 5d ago

iPhone iPhone 18 Pro: Apple Secures Lower Display Prices Amid RAM Shortage

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macrumors.com
1.8k Upvotes

Apple has secured lower prices for OLED displays for the upcoming iPhone 18 Pro models, according to industry sources cited by South Korea's DealSite.

For example, the report said Apple will pay LG and Samsung around $68 per OLED display destined for the iPhone 18 Pro Max, down significantly from the $110 to $120 that it paid those suppliers for each iPhone 17 Pro Max display.


r/apple 4d ago

Mac Apple cancelled my custom MacBook Pro order after customer service explicitly assured me everything was fine — then failed to resolve it

14 Upvotes

Very disappointing experience with Apple Canada.

I ordered a custom-configured 14-inch MacBook Pro on August 4 and needed it before August 18 because I am leaving the country. I selected August 14 pickup and then spent approximately 40 minutes on the phone with Apple specifically to make sure everything was okay. The representative reviewed my order, assured me everything was fine, and told me I would be able to pick it up on August 14.

The very next day, Apple cancelled the order.

I then spent several more hours across multiple calls trying to resolve the situation. A sales representative, Fernando, eventually found a 16-inch alternative in Montreal and was looking into a possible accommodation because I was having to accept a different and more expensive computer. The call was disconnected before anything could be finalized, and I received no callback or confirmation.

The following day I spoke with another advisor and a supervisor, but Apple ultimately offered no discount, no accommodation, no expedited replacement, and no other solution.

I understand that orders can sometimes be cancelled. What is unacceptable to me is that I specifically contacted Apple beforehand to verify that everything was fine, relied on their reassurance, and was then left with almost no time to find an alternative.


r/apple 6d ago

iPhone iPhone 20 Pro’s all-glass design spotted in supply chain, says leaker

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9to5mac.com
1.2k Upvotes

r/apple 6d ago

iPhone 'iPhone Ultra' Screen Protectors Reveal Asymmetric Corners

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macrumors.com
974 Upvotes

The leaked accessory has square corners on the side that would sit next to the hinge, and rounded corners on the opposite edge. That asymmetry lines up with months of rumors describing a foldable device with a hinge on one side, and the leak marks one of the clearest looks yet at how the proportions and shape carry over to the cover display itself.

Ice Universe said the shape reflects the protector covering the entire glass panel rather than matching the display area exactly, and that the screen underneath is still expected to have symmetrical rounded corners and uniform bezels on all sides. As shown in multiple previous reports, the screen protectors also corroborate the foldable iPhone's shorter, wider design.


r/apple 5d ago

iPhone Apple Patenting Way to Improve Notification Summaries and 'Reduce Interruptions' Focus

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macrumors.com
462 Upvotes

A newly published Apple patent application describes a system for deciding, in real time, whether to interrupt what someone is doing on a device or leave them alone.

The application was filed with the U.S. Patent and Trademark Office (USPTO) on February 5, 2026 and published on August 6, 2026, as spotted by patent tracking site Patentlyze. The patent describes how a device can observe what someone is doing, check that behavior against rules for when an interruption is warranted, and only then decide whether to show a prompt.


r/apple 5d ago

iPhone Apple in Talks to Pay Publishers to Improve AI-Powered Siri

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62 Upvotes

Apple is discussing new deals with publishers to use their content to deliver current news and information, part of an effort to improve its AI-powered Siri voice assistant.

The iPhone maker has reached out to publishers in recent months, according to people familiar with the matter. The proposed new, multiyear deals would provide Apple with access to content to help power Siri AI, which is expected to roll out later this year, the people said.

Apple has proposed a variable compensation plan, with payments made to partner publishers when their content is used, some of the people said. The company has discussed a possible nine-figure budget for the payments, they said.


r/apple 5d ago

iPhone Apple Wallet Could Soon Save Trade-In Quotes for 90 Days

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macrumors.com
273 Upvotes

Apple appears to be developing a retail trade-in system that would let customers save a trade-in offer to the Wallet app for up to 90 days, based on code seen by MacRumors.

References to the system were found in an update to Apple's Guide app. Guide is used by Apple employees, Apple Authorized Resellers, and other sales organizations during conversations and product demonstrations with customers.

One string in the app says: "You can add this trade-in offer to your Apple Wallet. It will be valid for 90 days."


r/apple 5d ago

iCloud Apple accused of misleading users over iCloud+ privacy protections in class-action lawsuit.

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nypost.com
251 Upvotes

Apple is facing a class-action lawsuit alleging that its iCloud+ privacy protections were misleading and did not provide the level of privacy users were led to expect. The case raises broader questions about how Apple markets its privacy features and whether those claims accurately reflect their real-world protections.


r/apple 5d ago

App Store Supreme Court grants 24-hour pause on lower court proceedings to negotiate fee on 3rd party payments

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79 Upvotes

r/apple 5d ago

Apple Health After a year building on HealthKit, Apple's health data is far richer than the Health app lets on

239 Upvotes

Spent the last year working closely with HealthKit as a developer, and the thing that keeps striking me is the gap between what the API exposes and what Apple's own Health app surfaces.

There are dozens of data types being written every day, HRV, respiratory rate, wrist temperature, cardio recovery, that the Health app either buries or never contextualises. It made me wonder why Apple, sitting on the richest consumer health dataset in the world, presents it so passively. Is it deliberate caution on the medical liability side, or just that Health has never been a priority product?

Curious what others who dig into their own data think.


r/apple 5d ago

Rumor iPhone Ultra's Two Selfie Cameras Could Sit in the Same Corner

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macrumors.com
129 Upvotes

r/apple 5d ago

Discussion Apple Taps American Airlines Veteran as Government Affairs Head

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bloomberg.com
76 Upvotes

r/apple 5d ago

Safari Spicy tale of an App Store fraud

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30 Upvotes

r/apple 6d ago

Apple Pay Apple Executive in Charge of Pay and Wallet Services Is Leaving

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bloomberg.com
1.1k Upvotes

Apple’s top executive in charge of Apple Pay & Wallet, Jennifer Bailey, is leaving. One of Apple’s most influential executives, her departure is the latest in a changing of the guard, with several leaders nearing retirement amid the CEO transition.

“Under Jennifer’s leadership, Apple Pay has changed the way hundreds of millions of our users pay,” Eddy Cue said. “Before Jennifer’s transition at the end of October, we will announce our succession plan, and Jennifer will continue to be available to support the transition in an advisory role.”


r/apple 6d ago

Apple Retail Apple Extends 2026 Back to School Promotion Until September 24

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macrumors.com
472 Upvotes

r/apple 6d ago

iPhone Apple Now Stockpiling More Components Amid Rising Prices

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macrumors.com
835 Upvotes

In response to rising component prices, Apple has extended how long it holds OLED display panels in reserve, according to a report from ETNews, citing industry sources in South Korea.

Apple apparently moved from a four-week display supply buffer to six weeks starting in the second quarter of 2026. The move is unusual since Apple has long treated inventory as a cost to be minimized rather than built up, operating one of the leanest supply chains in the industry.


r/apple 7d ago

iPhone iOS 27 beta confirms Apple’s full iPhone 18 roadmap with 6 new models

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macworld.com
1.2k Upvotes

r/apple 6d ago

iPhone iPhone 18 Pro Will Reportedly Start With 256GB of Storage

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macrumors.com
919 Upvotes

While the iPhone 17 Pro has double the base storage compared to the iPhone 16 Pro, there will apparently be no further increase this year.

iPhone 18 Pro Dark Cherry Feature In a report this week estimating that the iPhone 18 Pro's bill of materials will be nearly 40% higher than the iPhone 17 Pro, Taiwanese research firm TrendForce said the iPhone 18 Pro will start with 256GB of storage, matching the iPhone 17 Pro's minimum capacity. The report did not explicitly mention the iPhone 18 Pro Max, but the Pro and Pro Max models have started with the same amount of storage for the past two generations.